Tag Archives: Lori Gottlieb

Therapy Branding: Traditional Psychotherapy Has An Image Problem

In the New York Times piece from November 23, What Brand Is Your Therapist? Lori Gottlieb speaks openly about the branding problem traditional therapists face. As their practices dwindle because patients no long want their wares, it is increasingly clear that traditional psychotherapy rightfully has an image problem. It also has an unaddressed methodological … Read more




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